You Are Your Business. Let’s Make It Truly Yours.
Every solopreneur needs a thought partner. I provide a coaching space where you can think out loud, gain clarity, and take action with confidence.
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- About Me

I Grew Up with Business Conversations at the Kitchen Table
I grew up surrounded by business. As the daughter of entrepreneurs, I spent my childhood listening to my parents discuss strategies, solve problems, and navigate challenges. Business wasn’t just something they did—it was a way of life.
Those early experiences shaped the way I think, solve problems, and approach challenges. I saw firsthand that business is about more than just strategy—it’s about resilience, adaptability, and making decisions even when there’s no clear answer.
Wanting to build on that foundation, I pursued a degree in Media & Communication and Business Management, where I deepened my understanding of branding, business growth, and market positioning. I then went on to build a career in business strategy, branding, and marketing, working with global companies like Snap-on, GMAC Financial Services, Nissan Nordic Europe, and Danone.
A Pivotal Career Shift
The passing of my father led me to make a significant career shift to support the struggling family business. Entering a male-dominated industry, I encountered resistance but remained steadfast. By focusing on clarity, strategy, and leadership, I restructured the business, rebuilt supplier relationships, and redefined the company’s brand identity, ultimately restoring profitability.
This experience underscored the importance of aligning work with one's natural strengths and energy, highlighting that sustainable success stems from managing not just time, but also personal energy.
Why I Coach
Solopreneurs often lack a built-in support system, bearing the weight of every decision alone. I coach because I understand the challenges of facing uncertainty and self-doubt, and I recognize the transformative power of having the right space, structure, and support to move forward.
My approach emphasizes energy management—helping you identify what energizes you and what drains you. By aligning your tasks with your natural energy cycles and ensuring your work resonates with your core values and purpose, we create strategies that lead to sustainable growth and prevent burnout.
Through deep listening, purposeful questioning, and goal-driven coaching, I provide the space for you to gain clarity, build confidence, and take action in a way that feels truly aligned.
